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If you want to change the world — or even part of the world, this book is for you.

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki’s tenth book. Read it to learn that while persuasion is good, enchantment is even more powerful.

You’ll learn how to influence what people do while you maintain the highest standards of ethics.

The book explains when and why enchantment is necessary, and describes the three pillars of enchantment: likability, trustworthiness, and a great cause.

You’ll also learn to how to use enchantment to launch a new effort, overcome resistance, and use technology to enchant. You’ll even see how to enchant your employees and your boss.

There’s even a chapter that teaches you how to resist the enchanting wiles of others.

Full of anecdotal examples and actionable advice, the book is destined to become a new classic among books teaching the art of persuasion. Order it now — and look forward to a new, enchanting you!

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